In this current consumer zeitgeist customers have a wide variety of products to choose from. It is your marketing responsibility to ensure that they perceive your product as being relevant. Keep hope alive! Keep Innovation alive!! Don't allow yourself to get comfortable with your products. Take the time to look at companies like Apple. How do they stay relevant? They continue to produce new products that are better the last every year. No one can keep up with them and that is why the public is so in love with the company. ( Well there are some other branding aspects, but that is a topic for another day.) So, go home today and think on how you can improve your product/service!!
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