Marketing and branding is of course something very important for every business, but you can not create a great marketing strategy without proper research into the market. It is important for you to truly understand what your customer wants. The designer, the rapper, and the baker all have to answer the same question of their customer. " What can I do to please you and continue to keep you as a loyal customer". There are different ways to approaching this problem. A great example is to use surveys! A simple and quick way to see what your customer wants. Also an extra tip: put an open-ended question at the end of the survey to allow your customer to get personal and share their needs with you!
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