Born in Cleveland, Ohio but bred in Atlanta, William Moore, better known as "Will" to his fans instills a genuine sound and relatability within his music. His first album Stoned on Marta, released in the fall of 2010 delivers tales of a young man who was obviously growing up. The album offers a mature sound & flow favored by hip hop lovers. His tune ‘Freshman Year’ featuring Calhoun, recalls nostalgic memories about the non stressful early college years. On the tracks ‘Almost Famous’ and ‘Lurk Mode’ which features Ethereal, another talented member of his musical family Thumbs Up ATL, life on the come up is the focus while the strive to create a better living is pursued. Leaving no subject untouched, his song ‘Sex On The Ceiling’ provides a sensual yet mind joggling experience for the ladies and songs like P.A.R.T.Y (featuring Freeman) and Toast to the Occasion allude to having a damn good time.
Just how did this young man become so talented? Thru experience. Growing up through the eyes of a single mom, Will maintained a favorable academic record and acquired skills in quite a few instruments despite having to attend several schools. Plans on continuing schooling in the performing arts eventually gave way to the realization that he wanted to improve his overall being in an alternative way. Creating music and writing rhymes became his dominant outlet and before long he would become a part of the undeniably talented Thumbs Up ATL family. Among his extremely varied influences are Webbie, Lupe Fiasco, Eminem & Cam’ron. Similarly, his song themes and lyrical flows differ from track to track.
Maintaining consistency he released his latest album ‘Stoned in a Stang’ last month and offers hip-hop lovers blatant and thought provoking lyrics amongst intriguing beats. To feel exactly where he is coming from listen to ‘A Day in the Life,’ which features Keith Charles Spacebar. If you want motivation there’s the self-explanatory track titled ‘Do Somethin’, as well as ‘Point A’ & ‘Stoned in a Stang.’ For the mellow soul there’s ‘N-N-N Out,’ a more intimate vibe, featuring Micah Freeman and ‘We Need to Talk’ which details the ambivalent emotions felt in a dying relationship.
Each track on both albums will resonate within the listener given that the artist’s thoughts and feelings are all too real. Although he has come a long way, he is nowhere near finished. Once you have experienced his works, you will understand that the music he makes is more than mere words over beats but rather a distinguished and overflowing talent that had no other destiny but to be expressed.
Look, Listen, Love: Almost Famous Music Video
Hear real music on http://justwill.bandcamp.com
-Khadijah (@_DEEJAneiro)
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